Photo of Albert Bandura

Albert Bandura

  • National Medal of Science
  • Behavioral And Social Science
For fundamental advances in the understanding of social learning mechanisms and self-referent thinking processes in motivation and behavior change, and for the development of the social cognitive theory of human action and psychological development.

Albert Bandura on serendipity

A child blurts out a swear word after hearing a parent do the same.rnrnA teenager acts out a scene from a violent video game.rnrnA partygoer clutches a beer, because everyone else is drinking.rnrnThis act of learning through observation, called “social learning theory,” was conceptualized by Stanford University psychologist Albert Bandura in his famed Bobo doll experiment.rnrnThroughout the early 1960s, Bandura monitored the behavior of preschoolers who had just witnessed adults display varying degrees of aggression toward an inflatable clown doll.rnrnChildren who saw adults punching and hitting the doll were more likely to engage in similar violent behavior than children who watched adults ignore the toy.rnrnBandura would later further his groundbreaking research with the idea of “self-efficacy,” the impact of a person’s belief in their own abilities to succeed.rnrn“People with high assurance in their capabilities approach difficult tasks as challenges to be mastered rather than as threats to be avoided,” he wrote.