Dr. Loretta H. Cheeks is an Artificial Intelligence (A.I.) expert, research scholar, consultant, and President and CEO of Strong TIES and DS Innovation. During her tenure, she has helped organizations gain dynamic data insights serving enterprises, governments, and nonprofits.
Dr. Cheeks is on a mission to create a better world with technology. Before earning a Ph.D. in Computer Science at Arizona State University, the STEAM advocate was developing, deploying, and leading various teams within the communications, avionics, instrumentation & control, and chemical industries for Fortune 500 corporations. She is the first to identify a computational approach for the discovery of news frames in unstructured text (e.g., online news articles) and a computational methodology to explore news use of frames for shifting attitudes, beliefs, and values over time. She has demonstrated a unique ability to integrate communication theory and computer science methods to inform the fields of machine learning, psychology, and mass communication. She is the President of DS Innovation, an independent research and consulting Artificial Intelligence and Machine Learning organization. But this Doctor of Philosophy isn’t just paving the way for up-and-coming engineers, Dr. Cheeks is also committed to improving higher education for underserved and underrepresented communities to follow in her scientific footsteps. To do that, Dr. Cheeks created “Strong TIES,” a non- profit. She is listed among 10 Incredible Black Women in STEM, a founding member of National Science and Technology Medals Foundation Expert Connect, featured guest on Karen Hunter Show, featured by Verizon on the International Day of Women and Girls in Science, recognized as a Change Maker at the White House, and NASA Datanauts. She regularly appears among thought leaders in conferences, peer-review publications, workshops, podcast and speaking engagements in the world. Dr. Cheeks holds a Bachelor and Master of Science degree in Computer Science, Master in Technology
Management, and Doctor of Philosophy degree in Computer Science.